We make more money when clients makes more money, and vice versa.

About Avenue and its Subsidiaries


Avenue Asset Management Limited focuses on asset management with unique products and solution. Our team contains experts with various background. Our client access our investment expertise across several products: hedge funds, private equity, venture capital, fixed income and pre-IPO.


Avenue Family Office Limited focuses on High Net Worth and Ultra High Net Worth Wealth Management. Our partner banks include *UBS, Credit Suisse, Julius Baer, Safra Sarasin, VP Bank, LGT Bank,DBS, Bank of Singapore and China PingAn Securities , while we also manage clients portfolio at HSBC, SCB, PICTET, Citibank, BOCI and CMB.


Any Insurance Consultants Limited closely works with Avenue Family Office to provide one-stop succession solution for corporations and families. Regarding the mainland demand for overseas financial products, we provide the appropriate insurance products. Combining insurance and investment, we launch our fund products on platform provided by leading insurance company in order to broadly connect with investors. Our service including Universal Life Insurance, Key man Insurance, Whole Life, Savings, Medical Insurance, and Unit-linked Insurance. Premium Financing service can be provided to cover the cost of an insurance premium.

*The custodian banks may not be licensed undertake certain regulated activities in certian countries and the custodian banks will not undertake such regulated activities in such countries. Avenue group is not an agent or representative of any of the custodian banks and does not make any offer, recommendation or solicitation on behalf of any of the custodian banks. None of the custodian banks and their respective affiliates, directors, employees or agents has any cotrol over the acts of Avenue Group and none of them accepts any liability for any loss or any loss or damage that may arise as a result of or in connection with any acts of Avenue Group.

Our Positioning

“A lot of banks typically act as principals, by definition meaning they don’t tend to have a duty of care for their clients. The principal effectively makes more money when the client makes less money, leading to a clear conflict of interests.”

Henry M. Paulson

We make more money when
clients makes more money,
and vice versa.

The wake-up call post-Lehman, for example, has left many investors valuing independent advice given by professionals which are not affiliated to any financial institution, not driven by product sales targets and not constrained by a limited range of products or strategies. At Avenue, we offer tailored, transparent and non- transaction-led service.

We ensure that every transaction is done at the best possible execution and price because our interests are fully aligned with those of our clients. The added value comes in terms of unbiased advice and understanding our client’s needs and goals. Our freedom to source the best instruments available in the market can be crucial to enhance the performance of his/her portfolio.

  • Personal attention, customized
    advice, tailor-made portfolios
  • External asset manager operating without any conflict of interest
  • Assets are with custodian of your choice
  • Access to research and a whole network of investment opportunities

Our Team

Our Commitment